Break All the Rules : What the World's Greatest Managers Do Differently
by Marcus Buckingham, Curt Coffman
A fascinating study of over 100,000
employees in high performing companies to understand what makes them so
happy and productive. Turns out it is their direct manager.
Learn what these managers do to become the highest performers at their
Revenge of Brand X: How to Build a Big Time Brand™ on the Web or
by Rob Frankel
I laughed, I cried...Typical Rob Frankel, no punches pulled. I
read this book on a cross country flight drawing many sideways looks from
the other executives in first class as I giggled and tee-heed through this
Yes I laughed, and then I cried as I thought of how many companies who
needed this information. As a Certified Management Consultant I am called
on every day to help companies achieve their maximum potential. The
largest fundamental problem is that most companies have no idea of who
they are, and most importantly, who they are vis-à-vis their customers.
Their entire strategy, how they operate, every decision they make ideally
should flow from this central core. Unfortunately, for most companies,
that central core is a great void.
Rob shows you what you are missing, and how to fill in some of those gaps.
He does it with humor, if not with a great editor.